Sixteen Films Ltd. Organic Panic media release


For immediate release – Thursday, August 14, 2014

Sixteen Films Ltd. presents the world premiere of ORGANIC PANIC
A new 5-part documentary series, premiering Sept. 1

Directed by award-winning Canadian filmmaker Richie Mehta (I’ll Follow You Down, Siddharth) with executive producer Moses Znaimer, Organic Panic tackles all sides of the raging organics debate. In partnership with ZoomerMedia Ltd., Toronto production company Sixteen Films Ltd is proud to announce this new, 5-part documentary series premiering Sept.1 on the digital channel The Brand New ONE.

An organic revolution is taking place in homes and business around the world. Organic products account for over $64 billion dollars spent worldwide annually. In Canada, over $3.7 billion dollars were spent on organics in 2012 alone.

But what does organic really mean? How can consumers make informed decisions and separate fact from greenwashing—a practice that cares only about the bottom line? Each episode pits an organic “Believer” against an organic “Skeptic” in a battle for the hearts and minds of concerned citizens.

Organic Panic gets to the core of the organics debate through the personal stories and commentary of experts, including:

The stakes couldn’t be higher. Is your food killing you? Is your makeup toxic? Are your clothes destroying the planet? Is “organic” all just a scam? The answers will surprise even the most ardent supporters and critics of the organics industry.

Organic Panic exposes false and misleading information about the organics industry, and empowers people to make informed decisions about caring for themselves, their families and the world.


“I gravitated towards this series because of its relevance, its detailed research, and the desire to make it as cinematic as possible. I think anyone even remotely interested in the world of organic products and living will find the series enlightening.” – Richie Mehta, director.



David Bratton – Producer, Sixteen Films Ltd.


Organic Panic Episode Summaries

Episode 1: Organic Cosmetics

Monday, September 1 at 2:30pm ET

Repeats Saturday, September 6 & Sunday, September 7 at 5pm & 9pm ET

Does glamour carry a toxic price? Gillian Deacon, author of “There’s Lead in Your Lipstick” goes through 23-year old Gracie’s makeup bag, exposing the health hazards that lie within. Gracie then meets Dr. Joe Schwarcz, McGill University’s Director of the Office for Science and Society, and critic of the way media reports and distorts science. Dr. Joe refutes everything Gillian says… What will Gracie decide?


Episode 2: Organic Personal Care Products

Tuesday, September 2 at 2:30pm ET
Repeats Saturday, September 13 & Sunday, September 14 at 5pm & 9pm ET

How clean is the body care industry? Adria Vasil, journalist and author of the Ecoholic series, takes Holly, a concerned lawyer, on a tour of the secret world of chemicals lurking inside shampoos, toothpaste and everyday body care products. Holly also meets with Adria’s nemesis, an industry lobbyist and former provincial health minister who attacks Adria’s arguments.


Episode 3: Organic Food

Wednesday, September 3 at 2:30pm ET
Repeats Saturday, September 20 & Sunday, September 21 at 5pm & 9pm ET

Food is the frontline of the organics revolution. Governments, agribusiness, farmers, and everyday consumers are debating the merits of organic food. Raised on a conventional farm and desperate to return to his roots, trauma nurse Stewart wants to learn about the politics of food. He meets Sarah Elton, best selling author of “Locavore” and “Consumed: Food for a Finite Planet”. Sarah says organic food will save the planet from certain destruction. Sarah’s bitter rival, economist, geographer, and University of Toronto professor Pierre Desrochersdefends industrial agriculture as the only way to feed the world.


Episode 4: Organic Fashion

Thursday, September 4 at 2:30pm ET
Repeats Saturday, September 27 & Sunday, September 28 at 5pm & 9pm ET

How toxic is fast-fashion? Furniture designer Lisa North has a passion for fashion, but worries about the global impact of the industry. Lisa speaks with Kelly Drennan a fashion industry activist who claims that big chains are killing workers and poisoning the planet. Lisa tours H&M’s private showroom and learns about the corporation’s efforts to go green and organic.


Episode 5: Organic Home

Friday, September 5 at 2:30pm ET
Repeats Saturday, October 4 & Sunday, October 5 at 5pm & 9pm ET

Is your home making your family sick? New mother Jaya wants to do her best to keep her baby healthy, but can she afford to? Kym Klopp, owner of eco-friendly lifestyle shop EcoExistence scares Jaya with a description of the toxins lurking in her home. She says only stores like hers offer safe products. Brendan Seale, a representative for Ikea, begs to

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